What is bounce rate in google analytics and how to reduce bounce rate is the most frequently asked question from the bloggers who don�t know or have a little knowledge about wordpress blog analysis.
Bounce rate is very important metrics for our blogs or websites. Bounce rate helps bloggers to analyze their blog and to improve performance of blogs. But the main important parameter is the correct interpretation of google analytics bounce rate data. Let�s first see what is bounce rate in google analytics.
What Is Bounce Rate? What Does Bounce Rate Mean?
The google defines bounce rate as:
�The bounce rate is the percentage of bounced visits to your blog�
In simple words, bounce rate is the percentage of single page visits or visits in which the visitors leave or bounce your blog from the landing page.
Therefore lower bounce rate is better for your blog and of course for bloggers. Because lower bounce rate indicates that majority of your visitors are interested in reading other great content on your blog.
Bounce Rate And Exit Rate � Same Or Different?
Do you know what exit rate is? Perhaps you may be confused between bounce rate and exit rate. Are both terms bounce rate and exit rate same or different? Yes, both the metrics bounce rate and exit rate are different.
Bounce rate Vs Exit Rate
You now clearly know what does bounce rate mean. But bounce rate sometimes confuses bloggers with exit rate. Both are completely different metrics in google analytics.
What is bounce rate?
�Bounce rate represents the percentage of visitors who enter the site and bounce means leave the blog rather than continue reading other pages or posts within the same blog�
What is exit rate?
�Exit rate represents the percentage of visitors to a blog who actively click away to a different blog or website from a specific page, after possibly having visited any other pages or posts on the blog but the visitors just exited from that specific page�
Now I can assume that you can have clear idea what does bounce rate and exit rate mean.
Which Visitors Are Calculated As Bounced Visitors?
The following visits or clicks are counted as the bounce visits:
#1. A visitor comes from the referred link sent by a friend or anyone else, reads the content on that page of your blog and closes the browser.
#2. A visitor comes to your blog and clicks on the external referred link in your page and that external link opens in the same browser tab or window.
#3. A visitor comes to your blog home page, observe or read your home page for a minute or two and then leave your blog.
#4. A visitor reads landing page of your blog and clicks the back button on browser.
#5. A visitor comes directly to your blog�s referred page from a web search, leaves that page as it is in browser while performing other tasks in other browser tab or window and the session timed out.
#6. A visitor, who comes on your blog page, reads it and without visiting a second page types new url in browser.
How Bounce Rate Is Calculated?
Now you know what bounce rate in google analytics is and which types of clicks are counted as bounce clicks. So, let�s see how to calculate the bounce rate.
Bounce Rate = Total No. Of Visitors Who Only View Single Page/ Total No. Of Visitors Who Enter To That Page
For example, if your page receives total 500 visitors and from this 185 visitors leave your page without viewing second page (due to any of the mention reasons for bouncing above), your bounce rate is,
Bounce Rate= 185/500=0.37 OR 37%
I think you got it now. No need to explain further about calculating google analytics bounce rate.
What Is A Good And Ideal Bounce Rate?
I am so many times asked that what the normal or average bounce rate is. Bounce rate differs depending on the type of the blogs or websites.
It is difficult to say what is the ideal bounce rate and what should be the good range for bounce rate.
According to me,
No doubt, 0 % is the ideal bounce rate but it is nearly impossible for all bloggers to achieve this bounce rate.
If your blog have bounce rate below 30%, then no need to worry. It�s a good and normal bounce rate.
If your blog have bounce rate between 30% to 60%, then it is the range where most of the blogs stand. You do not need to worry more but have to monitor your bounce rate and decrease to reduce bounce rate.
If your blog have bounce rate above 60%, then it�s a high bounce rate. You should think about it and try to reduce bounce rate.
Importance Of Understanding Bounce Rate In Google Analytics
Till now you know what is bounce rate and how to calculate it. But you may be thinking that why it is important to understand about bounce rate and how it can be useful to bloggers.
Below are few benefits you can get from understanding your blog bounce rate:
#1. If your bounce rate is lower, it assures you that you are doing many things in right direction.
#2. If your bounce rate is higher, it tells you to think and find out the ways to increase engaging power of your blog. Higher bounce rate indicates you to improve content on your blog pages.
#3. If your blog design is responsible for higher bounce rate, then it indicates redesign of your blog.
#4. As I said before, bounce rate is a good indicator of the quality of traffic coming to your blog.
#5. Bounce rate data shows you which pages make visitors sticky and attract them. So you can create similar pages.
#6. Bounce rate shows you that how much engaging power your blog have.
#7. Watch your advertising market like adwords (or other PPC) has increased bounce rate and adjust your marketing accordingly.
#8. You can analyze whether organic traffic is perfect for your blog or if you are ranking for keywords that don�t interest and hold visitors.
Watch the video below and you will know why Avinash Kaushik calls bounce rate the �Brilliantly Powerful Metric�
How To Reduce Bounce Rate
Here are few tips to decrease your blog bounce rate:
#1. Improve your blog pages loading speed
#2. Remove unnecessary audio and video clips from your blog
#3. Attractive blog design helps in reducing bounce rate
#4. Make your blog layout compatible with all possible browsers
#5. Where necessary, add proper and meaningful images
#6. Always write important content above the fold
#7. Show related posts / content on each pages
#8. Remove all distractions from blog pages
#9. Focus on clean and easy navigation
#10. Keep your blog always updated
#11. Make visitors search your blog, add a search box to pages
#12. Add contact form for readers to contact you
#13. Smartly interlink all your blog posts and pages
#14. Wisely make use of sidebar of your blog to reduce bounce rate
#15. Breakdown (split) long posts / pages
#16. Do not fill your blog with so many ads
#17. Always make all external links on pages open in new tab / window
Final Words
In a nutshell,
Lower the bounce rate of blogs, Higher the bounce of bloggers
Do you like this detailed explanation for what is bounce rate? Is this post helpful to you? I do my job, now it�s your turn. Use the comment section below and write your precious thoughts or doubts. If you like this post, please consider sharing this post on social media sites. So other bloggers can also take benefits. source: howtostartbloggingtips.com Enjoy Guys! and don’t forget to post your comments. � MyTricksTime.com
From Google�s perspective, is the future of link building doomed forever? Who is responsible for such a calamitous situation? Have people been churning out irrelevant articles just for the sake of adding links and uploading them. With no dearth of directories and not many restrictions for submitting articles there have been article factories that were thriving with sheer numbers that never did make much sense. It is what Google terms �unnatural links� and all links that seemed shady were dropped unceremoniously, and this has had an adverse effect on businesses that were enjoying good revenues are suddenly faced with poor rankings and vanishing revenues.
There were several business that were resorting to underhand methods or what is termed as black hat techniques such as spinning an article many times over, purchasing links, etc. The businesses and site owners either did not realize or simply did not care how this unhealthy practice was affecting Google�s endeavor to ensure that the people searching for something do not go on wild goose chases. Why would they care anyway? As long as the revenues were pouring in and the business was doing well, it was a small price that they were paying that mattered to them most. Things have changed after Penguin came into the picture.
The role of SEO is at peril, and the future uncertain. There is no denying the fact that SEO plays a vital role in linking businesses and site owners to searchers and help them find the best possible results in the least possible time. However, linking through link building has now taken a bad hit and it�s the SEO fraternity that is to blame and not Google or the unsuspecting public. One of the reasons they could get away with it all this time could be that webmasters are not all too familiar with the tactics deployed by SEO. Google does have its own set of guidelines that it has specified for the webmasters, however how clear these guidelines are and how well they are interpreted by the webmasters is not known.
The only way out for the small businesses and site owners is to pull up their acts and start implementing what is called White Hat SEO or ethical practices that are acceptable to Google and will lead the people to what they are actually looking for without having to search around in vain. For this, the small businesses and site owners have to be in the know about Google�s algorithms and the frequent changes they are subject to.
One other area they need to focus on is to refrain from opting for paid links, however tempting and remunerative they can be. People need to religiously avoid listings on paid directories that cannot boast of excellent quality and are out to only make money from every opportunity that comes their way. Low quality links should also be avoided. The meaning of low quality link is when a link is found at an irrelevant place in an article having no connection whatsoever. It is simply placed there to serve the purpose of creating a link to a specific site, and is not remotely connected to the content. If all this is diligently followed, you could say that there is hope yet for link building.
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Enjoy Guys! and don’t forget to post your comments. � MyTricksTime.com
Do you have a dream to promote your business or website using the social networking site like Facebook? Definitely you may have! To do so, you must have good amount of Friends, Community and Groups. If you are willing to add more friends and get more friends request, this unique trick will help you a lot.
You can get lots of new friends and the new friends request within 5 minutes! Before getting started let me show you one amazing example, look at the following image:
The image is blurred because I don’t want to violet Facebook’s policy but I can tell one thing that, this picture consists of one beautiful girl. Look at the highlighted areas, she has more than 4000 friends. I also tried to add her with my Facebook account but I got the message something like this, “Sorry, this user already has too many friend request“. Amazing! She has so many other friend request even she have already more than 4000 friends!
Does it matter weather that is her own photo? Of course no! So, Change your picture which is more attractive ever. Definitely all of the people may looks for outlooks. You’ll get huge friend request more than you expected. You do not have to search for the friends that are interested in your niche. At least, you can get friend request without wasting the time.
You must consider your name as well. People view your personal identity and they think to add you or not. Let’s hope this trick is helpful to you. Enjoy Guys! and don’t forget to post your comments. � MyTricksTime.com
PHOTOSHOP.COM is an Adobe product. Photoshop Express is the online editor for the Photoshop.com services. You can upload, manage, edit and share your images on this website. Printing services are available only for US-based members. The website offers some of the best online image editing options. You can use Photoshop Elements to upload images on to the website. You can edit images from on your Facebook, Flickr, Photobucket, or Picasa accounts. The website supports collaborative photo blogging.
2 PHOTO.NET THIS website is for amateur photographers who require online assistance. There are diff erent moderators overlooking each section of the website where images are posted. Apart from receiving insightful comments on your photography skills from resident experts, you will fi nd a lot of tips on buying the right equipment, basic and advanced tutorials, photography books, etc. You can order photo prints and gifts and purchase other photography related equipment like still cameras, lenses and tripods.
3 SNAPFISH Although more of a photo store than an image hosting service, Snapfi sh nevertheless is a product from HP Labs which doubles up as photo sharing service. Apart from basic image fi xes, you can add image captions and invite your friends to view and add images to your album. You can order high quality prints and photo gifts from the site. Popular sites like photobucket and Picasa use Snapfi sh services for ordering
photo prints and gifting requests from their existing users. The quality of prints is also excellent.
4 PICASAWEB Coming from the Google stable, Picasa is one of the most popular photo storage and sharing websites. You can also make image based movies and collages using images stored online through the Picasa desktop application. The application also provides assistance to carry out basic image editing; collage creating, image blogging and uploading. You can run slideshows and order prints and photo gifts online too. Public images can be viewed directly but private images require invitation by the album owner. You can further secure your photographs by enabling the ‘Sign-in required to view’ album option. This web service supports viewer comments and collaborative photo blogging too.
5 WEBSHOTS WEBSHOTS is a very interactive photo sharing web portal. You can opt for a free or a premium account. Unlike other portals, there is no size-based limit but a number based limit (you can store and share 1,000 free and 5,000 personal photos on the premium account for starters.) Apart from printing your personal pictures as photo and on various photo gifts, you can also download and print photographs taken by professional photographers. The website has collaborated with PhotoWorks for photo and gift printing. Like Picasa, this website also has a provision to use desktop application for easy management of your online photos. The website also extends support for mobile updates.
6.SHUTTERFLY JUST like Snapfi sh, shutterfl y is a web portal which is essentially a photo printing service rather than a photo sharing service. Nevertheless, you can use the website to back up your personal photos and share them too. Your friends don’t need to sign up to view your uploaded images; you can share the album link to enable a slideshow view of your photos. You can also organize, edit, upload and share photographs through its desktop application. Apart from basic image fi xes, you can add free borders and personalized captions to further customize your images. You can also print photos with short message on their reverse to keep the magical moments alive. The website supports collaborative photo blogging.
7 MULTIPLY.COM INSTEAD of merely uploading, sharing and printing your photos, if you plan to host them on a web address of your own, then multiply.com is a good option to look at. You can get your own sub-domain, maintain your blog, network with your net friends, upload photos and videos and use your uploaded media in your blog posts. You can also order photo prints and photo gifts online. The website does not support collaborative photo blogging, but members can post comments on your media fi les.
8 IMAGESHACK ALTHOUGH this web portal is tipped to be the 5th largest in its genre, certain features the site has to off er fall short of expectations. Image correction only includes rotating an image in either direction. You can add your images to your blog, create
image slide shows and get codes for sharing images on email, forums, and websites. You can import your Flickr images to your Imageshack album. While their contemporaries off er a host of complimentary services, Imageshack acts as a mere repository where you can backup and share your images.
9 PHOTOBUCKET Photobucket is said to be the one of the largest image sharing web portals in the world. This website supports collaborative photo blogging. Your visitors do not need to have to a Photobucket account to view images from shared albums. You can customize your Photobucket account using the listed themes. You can also edit images and add frames and other eff ects to them. You can search for images on the website. The portal off ers specialized services like printing photo gifts, creating collages or slideshows for your social networking profi les and blog sites. You can even create your own professional online scrap book though scrapblog.com.
10 FLICKR.COM EVER since Yahoo! photos shut down operations, the company has focused its energies to provide similar features to its users via Flickr.com. You can create a Flickr account through your Yahoo! account. The website supports collaborative photo blogging, meaning you can invite your friends to a group for making changes to photos appearing in particular albums (called ‘sets’). The website provides basic image fi xing via picnik.com. You can also use uploaded images for photo gifts. The website has provisions to edit multiple images in a single batch. You can add locations tags to your images via Yahoo! Maps. Enjoy Guys! and don’t forget to post your comments. � MyTricksTime.com
When somebody visits your blog, he/she may just notice your blog design but not a content. If your visitor found the useful stuff, they may definitely return back to your blog for more important stuffs. Unfortunately, if they found your blog’s poor design, they may not return back again even you have most unique content.
I practically done many test to know how blog design effects our readers and visitors. And found the final conclusion. You have unique content to show it to your readers but if you haven’t care about your blog design then you are doing wrong. I’ll show you why you are doing wrong even you are providing unique content and without caring the blog design. Some days before I started a new thread in Digital Point forum. I got many response from the peoples told that I have a good blog design!
Bad Design The first time visitor never return back to the blog having poor design. In Digital Point forumone of the person ask for review of his blog. And here is one response:
Click on the Image to Enlarge
His design was not so good, thats why he got such kinds of response and feedback. The man who respond to his thread supposed that due to his bad blog design, he will never return back to that blog.
Good Design Got a good blog design? Even if you have not good content on your blog, you can be listed on perfect web designers index! And this can be the good source of traffic, readers and visitors. Its better if you have both good design and unique content. Your first time visitor converts into loyal reader and subscriber as well. And this is how your can get lots of benefits by making attractive blog design!
Conclusion Simply, you can increase the traffic by using time to design your blog. If you have poor design you must change it. After you done, ask for the blog review on Digital Point forum or any other you like. If you get the positive feedback, be happy and keep promoting your blog as usual.
How about using the theme created by HackTutors? I already made 3 professional designed Blogger Template and here are they:
If you have checked my previous Blogger Templates, Thesis Blogger Template is the most popular template ever I created! Enjoy Guys! and don’t forget to post your comments. � MyTricksTime.com