What Is Role Of SEO And How Does Search Engine Works

Search Engine Optimization is a process by which we tend to increase the organic reach of our web pages on search engines such as Google,Yahoo,MSN,Bing ,for particular queries.As we all now that Google is the most used seach engine so a good S
earch Engine Optimization requires a deep understanding of Google’s algorithms and understandings.

  • SEO stand for Search Engine Optimation.
  • SEO is only for optimization web pages or webpages for search Engines
  • SEO is a process developing website to rank good in Search Engines.
  • So, SEO is process to get more traffic from search engines by effective ranking.
  • SEO is a subset of search engine marketing.
  • SEO is the art of ranking in the search engines.
  • SEO is marketing by understanding how search algorithms work and what human visitors might search for.

Must Check :- 

If you plan to do some basic SEO, it is important for you to understand how search engines work and What things are most important in SEO

How Search Engine Works ?

Search Engines help us to find webpages which contain information regarding  the keywords for which we have searched.We all use search engines but never bothered about how does it work .Search engines perform several functions in order to give results based on keywords you search for and on the SEO of a particular web page.Whatever the kind of search engine it might be but the basic and internal principle remain the same for almost all of them.This consist of  three major steps:-

  • Web crawling is used to search the web and select pieces of information from various sites.
  • Create an index of data and their locations.
  • Search for Keywords in the index

Now,let’s explore the interesting procedure a little more  😉

  1. The first party of the search engine is a software called Web crawler ,spider or a robot.This Spider crawls or jumps from one page to other following all the links for looking for updated pages.This process is called Web crawling and is done on a regular basis so as to have updated information
  2. Everything that the spider finds will be stored in the second part called Index.The index is a massive catalogue sort of structure that stores a copy of information and it’s location.location. Every-time the web pages are changed ,the index also will periodically update itself.This the search engine builds up its own data of information contained on webpages.
  3. The third part of the search  engine is the actual search software.This sill shift through the millions of pages in the search engines database or index and try to match the keywords  hat the user entered into the search query box using search algorithm.Once it finds the matches it will display it for the user according to the supposed relevance.

Much about search engine, now lets come on the role of SEO.

Role Of SEO 

Many people and companies are not taking SEO of the blogs or web sites serious.Search engines such as Google are becoming the foremost choice  of people to look when they want to know about any comapny , service or topic.This is what that makes SEO most important.
SEO decides where you web page will appear in results of search engine,whether on first place or on the last page.We always prefer to open only first few results of the search engines.So SEO is the most important factor which decides your website’s traffic from search engines.So more traffic means less alexa rank and then more sponsors then finally more money. 😛

Some Basic Tips For Increasing Your Website’s SEO.

  • Always write posts that is SEO friends and should contain full original content.Copying content from different websites ,will not help in long run.
  • Always select Keywords carefully 
  • Place Keywords at right place or in right position.
  • Write only that post in which you are expert.Do not waste your time in writing posts on content of which your are not so familiar
  • Describe content so that users may find it easy to understand your content
  • Do social promotion and try to make back links.
So it was all about how search engines works and the roles of SEO .Soon i am going to post the importance of SEO .Well, if you have any queries related to this topic ,feel free to comment. ,I will try to reply you as soon as possible 🙂 .
Thanks For Reading !

Enjoy Guys! and don’t forget to post your comments. � MyTricksTime.com

10 tips to increase your email subscribers

10 tips to increase your email subscribersIf you want to keep a record of your loyal reader then start building an email list of them. The more people you are having in your email list, the more readers you are going to get and finally more shares and likes for your content or product.

Emails are permanent source of traffic as they are the most read thing on internet even more than social media websites. So having an email list is crucial for every online business and marketer.

Ways to improve your email marketing campaign:

You have sign up for some email service provider and setup an opt-in form on your website. Everything is done and you are waiting for the people to subscribe but your daily subscription are limited to 1 or 2. If this is the case then everything is not done properly.

Like many other people on internet who are doing email marketing but results are zero, here are some quick ways to increase your email subscribers.

You may also like: Stylish email subscription widgets for Blogger

1. Email subscription box on your Home page

Most people are going to see your home page after finding your website through search results and if you are intelligent enough then you can place a simple subscription box at the top with some call to action.
10 tips to increase your email subscribers

2. Have one in your sidebar

If you don’t want to add one on your home page then here is an option for you. Add a simple subscription box in the side bar as you can see in this blog. This will help you to get more subscribers from every page of your website.
Clearly display email subscription box and try to place it above the fold. Clearly display your call to action and give your best reason for subscription. One can also add feed and social media links to increase social media subscribers.

3. Place subscription form within the post 

Many marketers are using this technique and the results are awesome. Find the most popular pages of your website (Consult your analytics) and place these forms with a professional message above them.
Don’t forget to add it in your About page as it is the best place for it.  

4. Use two step opt-in process

Currently this opt-in process is provided by ever ESP. In this process first you present a simple button with a message like “Click to subscribe” and when a reader click on that button, another window opens with subscription form. 
10 tips to increase your email subscribers
This method is really successful as the reader clicking the button is already providing a positive signal and when he see a subscription form on the next window, he happily enters his email address.

5. Tell them the numbers

One can add total number of subscribers to show that what that person is losing. Like you can write this message above the subscription box,
“Be a part of over 5000 daily subscriber’s community. Simply click below and get whatever you are missing”.

6. Offer something special

If you have something to provide for free then use it to increase your email subscribers. Make a popup form which will redirect your user to something free like a free tool or a free eBook. People will more than happy to subscribe if they get something free with just a simple subscription.

7. Say Thank you

Create a custom page with a thank you note. This method can also be used with the above step as providing something free and then saying “Thanks for your subscription” will make your subscriber emotional 🙂
10 tips to increase your email subscribers
You can also use social media gadgets on these pages to increase your social media subscribers.

8. Welcome them warmly in first email

This step is just to increase your interest. Almost every ESP provider allows to add a custom first message so choose it carefully. Welcome your reader and introduce them to your blog. Try to create a humanly relation, ask their problems or appreciate their suggestion.

9. Run a contest

I have seen many people using this trick. Like they introduce a contest on their social media pages and then define a process to win the contest. And the first step in this defined process email subscription form. This helps them to get many email subscribers and cross promote their blog to other people. 

10. Guest posting

This can be a good source of traffic as well as can help you to increase your email subscription. Use related blogs to do guest posting and add a link to your social media profile and subscription form for your own blog. 

Up to you

These 10 steps can make your email marketing campaign really effective so use all of them and don’t forget to share your experience about this post.
In the last if you like it then share it across every platform.

Enjoy Guys! and don’t forget to post your comments. � MyTricksTime.com

Why Twitter Is not Working For You

You gave in.  You set up a Twitter account for your business and have been posting religiously for the past few months.  You start to notice that all your hard work does not seem to be paying off.  Your followers are not growing and you are not getting any extra business from all those tweets
you worked so hard to put together.  Here are a few reasons why it might be you.

1- The 80/20 Rule

The 80/20 rule is basically a guideline to follow to keep your followers interested and as a means to get new followers.  This is having 80% related and relevant content posted on your Twitter feed and 20% company promotion.  If you are instead tweeting 20/80, your followers will get bored with hearing nothing but product or company promotion from you and will more than likely stop following you.  If a potential follower looks at your feed and is seeing nothing but �20% off� and �come in and buy something�, they probably will not see the value in following you.  Make sure when you tweet, you deliver things that you believe your followers would be interested in reading and participating in.

Read Also:

2- Links and Hashtags

It is important to add links and hashtags to your tweets because this makes them interesting and interactive.  When you provide a link, it adds perceived value to your tweet and, in turn, people will click on the link, and remember that they received something relevant from you.  They will look at your tweets more often to find the same relevant content in the future.  Hashtags are a great way to get involved and establish conversation or start your own!  These hashtags show that you are involved in the  Twitterverse and that you care about involving your followers.  Try following hashtags in your industry and retweet relevant information back to your followers.

3- Saying Thank You

If someone retweets one of your tweets or mentions your product or service in a good way, say �Thank You!�  This is an extremely important step!  People want to know you are listening and that you care that they took the time to share your content.  The more you participate in with your followers, the more positive results you will see.  Do not let people go ignored; that will only seal your mediocre state.  It is also good practice to make sure and give proper credit when you retweet.  This will tend to start conversations as well when the person also says thank you.  People like to know that the content they put out is being seen!

Key Take Away

Don�t be a promoter!  Your business is about more than just getting sales.  Show your knowledge of your industry and wow your followers with relevant content and they will keep coming back for more (and they will bring their friends along too!)
Enjoy Guys! and don’t forget to post your comments. � MyTricksTime.com

12 ways to Improve Alexa Ranking of Your Website

increase Alexa ranking There are more than 633 million websites in the world. It is said that websites are getting double every year. So, it�s a cut through neck competition to enhance your website Alexa ranking.

But it is also true that, it is very necessary to improve website ranking to gain high traffic to uplift business growth. Major challenge is for the startups.
So, I did a bit online research and find out some ways to improve your Alexa ranking. Let me share those tips with you.
But before that let�s discuss about what is Alexa and how ranking of a website is measured?

What is Alexa?

It is a web information company by Amazon that maintains the ranking data of a site according to site�s performance. It gives a metrics that determine the quality of your website.
Like a grading system in a school decides the rank of children, the highest grade-maker-child gets first rank. Second highest grade maker gets the second rank and so on it goes.

  • In case of websites, the daily number of traffic visitors and page views decides the Alexa ranking of the site. More the traffic on your site, more is the probability of increasing Alexa ranking.
increase Alexa ranking
  • The most important part of Alexa algorithm is, they give more weightage to that traffic that pass to their system. It means that, when visitors having Alexa toolbar installed on their browser, come on your site, your website ranking will be boost up.

Most important thing is, Alexa collected website traffic on your site by tracking the visits from the visitors who have installed Alexa toolbar.
Now look into the tips below:-

Tip# 1:Increase the Traffic on your site:

Website traffic will improve when more visitors will be able to come on your site. Which is only possible when your website will index on first few pages in search engine result page ranking.
So it is a long process though, I will give you some tips in general and related to search engine optimization, in brief to increase website traffic.
Non-SEO tips

  • Consistent Blogging
  • Encourage visitors to share your site
  • Guest blogging
  • Directory listing of your website

SEO tips

  • Use proper keywords. Use keywords in each of your web page title, description, domain name (on page SEO)
  • Use ALT tags in images and links
  • Use proper Anchor tags
  • Use strategic keywords in meta title
  • Do a proper on-site and off-site optimization
  • Good backlinks that can shoot your site at high rank in search engines. Use Do follow links mostly.
  • Get paid traffic with the help of Google Adwords or Microsoft Ad Centre.

Tip# 2:Install Alexa toolbar

Install Alexa toolbar into your every browser. You can install the toolbar from here. It plays a very important role to track your website

Tip# 3:Put up an Alexa Rank Widget

You can create the Alexa widget and paste the java script codes for it on your html page. Make the Alexa widget for your site from here. It displays the Alexa ranking stats of your website on each of your pages and blogs.

Tip# 4:Encourage your visitors to use Alexa toolbar

It is a very important task to do as it counts on traffic to your website. You can do this by creating your custom toolbar.

Tip# 5:Create Custom toolbar using Alexa Toolbar Creator

It will help you to connect to customers and drive more traffic. You can create your custom Alexa tool bar and promote your site with it. Let your customers installed the toolbar. This will increase visibility of your site.

create Alexa toolbar

Tip# 6:Claim/verify your Website on Alexa.com

Claim your website at the following link. Here is an video by Mike Barnes that teaches you how to claim your site on Alexa.
There are plugin as Claim Alexa, Alexa Claim and Certify that enables you to claim your WordPress site on Alexa easily.
You can easily claim your website on Alexa.com. Sign up with a new account of your website and then insert meta tag in the head Section of your site.

Tip# 7:Generate Quality Backlinks on your Websites and Blogs.

Backlinks are being primary keys that create a link between the webpages. Other terrific thing is that Search engine gives more weightage to the good quality of backlinks available on your webpage. It helps search engines to boost traffic on your website.
Don�t create no-follow tag backlinks as it is avoided by search engines while crawling and indexing your website.
You might be confused how Backlink can increase the Alexa ranking. Well, here is the relationship.
Good backlinks will increase page rank of your website. Good page rank websites are very search engine friendly. As a result, it will increase the chance of indexing your site among first few pages of search result.  There are more possibilities of more users on your website.

quality backlink improves Alexa ranking

Promote your articles on the internet marketing forums, webmasters forum and get massive traffic on your site/blogs. Here is a list of top forums given by prelovac.com.

Tip# 9:Write Useful and Qualitative Content 

The blogs/articles which you publish on your website should have interesting content, which the visitors likes to read. Contents related to SEO, webmaster tools are very beneficial. In fact, webmasters always visits to such sites to get knowledge, they have a Alexa toolbar installed in their browser. There is a big opportunity in increasing Alexa ranking.

Tip# 10:Connect To Social Networking sites

When you get your site stumbled or dig and your blogs get shared in social networking sites by visitors, you get a maximum visitors to your website which have a positive impact on your Alexa ranking.

increase traffic through social media

Tip# 11: Submit your Sites in Directories

Directories contains website in category wise. It helps you to make popular inbound links. Good quality backlinks play a major role in increasing the PR of a site and thus increase the Alexa ranking. Some important directories are Dmoz, Yahoo.

website submission in directories

Tip# 12: Submit Blogs in Blog Directories

Blog directories stores blogs and blog sites according to different categories. Once your blog is approved by the directory, you will be on a track to become an owner of a branded blog site. It will bring traffic on your blog and helps to bring inbound links. Some best blog directories are Technorati, Best of the web blogs, boing boing.

Conclusion

Boost in Alexa ranking of your site is an outcome of traffic volume on your site. Traffic that uses Alexa toolbar matters a lot in this track.
There is not direct relation between the SERP ranking and Alex ranking of your website. The relation goes via traffic.
When your site is properly visible on SERP results, there will be more increase in traffic and it results in better Alexa ranking. Better the Alexa ranking, more the site is popular. More the site is popular, high the visitor traffic, which results in more boost in Alexa ranking .
One more thing to notify, its mostly seen that higher the Alexa ranking, greater is the strength of Google Page Rank. It�s seen in most of the cases but not always.
Reference Moneybies.com www.slideshare.net
Enjoy Guys! and don’t forget to post your comments. � MyTricksTime.com

How to Get Free Traffic to your Website or Blog

A constant flow of visitors and traffic is the dream of many a website and blog owner. But, where to find them? � some would ask. The answer is – it isn�t difficult to find them at all� or in this case, them find you. Millions of people are online every minute, and there are ways to get at least a fraction of those visiting your website.
You don�t have to spend huge sums advertising either. In fact, no money has to be spent to grow traffic at all! There are many effective and proven methods of attracting free website traffic. I have used many of these free traffic tips and tricks myself to attract visitors to our sister site Artpromotivate.

Below is a huge list of the best tips to boost traffic to your website. I have kept these short, to the point and easily understandable.
If you have anything to add to this list, please do so in the comments.
51 BEST Ways to Get Free Traffic to a Website
1.            Description: website-trafficCreate a blog, link it to your website, and update it often.

2.            Comment on other blogs and leave a thoughtful comment. Insert your website link in the �website box� (if the blog allows it).

3.            Signup with forums related to your niche, post your link in the signature area, and spend some time regularly answering questions and helping people.

4.            Create a Facebook page as a social counterpart for your website or blog.

5.            Use the same profile picture at all social networks, blogs, forums, groups, etc. This will help people to recognize you at different sites, and will assist in branding.

6.            Submit your website or blog URL to Google, Yahoo, Bing and other search engines.

7.            Setup Feedburner on your blog, and add a subscribe widget at the top of your sidebar.

8.            Create a free newsletter at sites such as Mailchimp, and add an email subscribe box to your website or blog.

9.            Description: social-network-promotionUse social book marking services. A couple of the more popular ones are Stumbleupon, Digg and Delicious.

10.         Join blog hops. Visit all the blogs on the page and leave a comment.

11.         Use images on your site or blog, and tag and name them accordingly. This will help you receive traffic from Google Image Search.

12.         Signup for Pinterest and pin images from your site or blog, to your Pinterest profile.

13.         Cross posting. Take advantage of cross-posting, such as setting up Facebook to post updates to Twitter.

14.         Use Bufferapp. This will help you to schedule posts when you are not online.

15.         Create a Linkedin profile and join Linkedin groups.

16.         Create a Twitter profile and post there regularly.

17.         Description: guest-bloggingGuest post at other blogs. Have an author bios section, and include a link to your website.

18.         Post your website link in free link directories.

19.         For blogs, write an occasional hot or controversial topic. These posts often bring many more visitors than regular posts.

20.         During holidays, such as Christmas, write something about that special event.

21.         Create videos, post them to Youtube,  and have your website link within the video and in the description section.

22.         Rank popular blogs and websites. Then, contact the owners of those sites and let them know about it. Some may link to the article or share it!

23.         Write about something completely original. Search on Google first to see if there is anything about the topic. Also make sure there are people actually searching for that particular topic.

24.         Description: site-trafficDo interviews or spotlights at your site or blog. The interviewee is likely to share the post with their own network of friends.

25.         Write lists. Lists are loved by Google and people love to read them.

26.         Create a free ebook and have a download link on your website or blog. Add to your subscriber list by offering it as a freely to subscribers.

27.         Create infographics, post them at your blog and include a code snippet for reposting. Also encourage sharing at social networks.

28.         Answer your own blog comments and questions. This will encourage interaction and repeat visitors.

29.         Create an About page. Let them know a little about yourself. This will help build trust.

30.         Be a useful resource. People will revisit if they see you are consistently creating useful content.

31.         Publish an occasional meme or funny image. These are often shared, which will likely create viral traffic for your site.

32.         Description: social-icons-setGiveaway freebies. Freebies such as social icon sets and buttons are popular among web users, and bloggers occasionally like to create lists of these.

33.         Resource pages. Resource pages can be one of the most visited pages of a website.

34.         FAQ pages. Frequently Asked Questions pages also receive lots of traffic.

35.         Email signatures. Look for the setting to add your email signature in all outgoing emails. Include a website link or banner there.

36.         Press releases. Distribute an online press release about your website.

37.         Setup a page at Squidoo and link back to your website.

38.         Ensure your website loads fast. This will ensure visitors will not get annoyed with waiting for it to load, then leave.

39.         Popular posts or articles. Having this widget in your sidebar will direct traffic to your most popular articles.

40.         Link exchanges. Try to exchange links with websites in the same niche as yours.

41.         Create a Facebook group and pin your bog or website link to the top.

42.         Link trades. Find sites with a special �Friends� section with links to reputable sites, then ask them to include yours in exchange for inclusion in your Friends section.

43.         Answer questions on Yahoo Answers and Linkedin based on topics you have posted about. Include a link to a more thorough explanation at your website.

44.         Have social bookmarking icons on your blog and website. Make it as easy as you can for people to Stumble, Pin, Tweet or share your post at Facebook.

45.         Use interlinking in website pages. Try to link certain keywords to other pages. This way, traffic will flow to other pages of your blog or website.

46.         Backlinking. Try to get as many websites linking to your website as you can, but focus on quality websites.

47.         Create a blog badge and ask visitors to post it on their own blogs.

48.         Site maps. Add a site map to your website so search engine robots can crawl it easily.

49.         Have a responsive site. This will ensure visitors on all devices and browsers can view your website properly.

50.         Mobile blogs and websites. If your website is not responsive, publish a mobile version of it.

51.         Update often. This works especially well for blogs. Keep it updated with fresh, quality content.

Enjoy Guys! and don’t forget to post your comments. � MyTricksTime.com